Scroll controls an original synthetic campaign film. One red project signal travels from research through creative production, media, digital experience and measurement.

Independent by design. Connected by purpose.St. John's · CanadaStrategy / Creative / Production / Growth
Introducing Avalon Creative Group

Ideas with vision.
Work with impact.

A creative group for brands ready to go further. Strategy, design, film, digital and growth, working together from the very first brief.

Explore our capabilities Start a project
01 / 05

Find the reason

Research / strategy

02 / 05

Build the idea

Brand / campaigns

03 / 05

Make it physical

Film / design / motion

04 / 05

Put it everywhere

Media / social / web

05 / 05

See what moved

Data / optimization

One accountable system

Nothing gets
lost in the handoff.

Explore the group
Scroll to operate the filmSkip
StrategyBrand & designFilm & productionDigital experiencesGrowth
A creative group, working as one

Different disciplines.
Shared ambition.

A distinctive brand. A compelling campaign. A better digital experience. Explore the specialist disciplines that bring them together.

01 / 06 · Strategy & research

The Briefing Room

Turn business priorities, audience evidence and category context into a brief clear enough to guide every decision.

Research · positioning · naming · audience · communications planning · workshopsExplore this discipline
A CLEAR STARTING POINT

What comes next for you?

Choose your objective. We connect the disciplines around it.

Desired change

Make the market understand something new.

A launch people can explain, remember and act on.

  1. 01Evidence
  2. 02Positioning
  3. 03Campaign platform
  4. 04Production
  5. 05Media
  6. 06Readout
Connected disciplines

Research · Strategy · Identity · Campaigns · Film · Web · Media

Build the route
SELECTED CREATIVE EXPLORATIONS

A point of view.
A world of possibility.

Self-initiated campaign concepts exploring how strategy becomes visual storytelling. These are independent capability studies, not commissioned client work or reported campaign results.View completed projects

A rain-washed St. John's street at blue hour, created as an original tourism campaign concept
AV / CONCEPT 01Come for what the forecast cannot promise.Synthetic visual · Independent capability study
Synthetic concept of a commercial production crew shaping camera and light around a campaign setAV / PRODUCTION FLOOR / SYNTHETIC CONCEPT
The craft behind the campaign

Considered thinking.
Beautifully made.

The most effective work carries the original idea into every frame, format and experience. Creative direction, film, photography, design and development share the same brief from the start.

FilmTV · CTV · brand · documentary · short formImageCampaign · product · people · place · editorialMotionIdentity · titles · explainers · social systemsAudioRadio · streaming · sonic systems · podcasts
Explore film & production
One accountable route

From first truth
to next decision.

A senior lead owns the through-line. Specialists join where the brief needs them. Clear milestones, agreed budgets and considered reviews keep the work moving with purpose.

01

Find

Research the tension, the audience and the commercial edge.

02

Frame

Turn the evidence into one useful campaign idea.

03

Make

Produce the film, design, content and experience.

04

Move

Place the work where attention becomes action.

05

Improve

Read the response and make the next decision.

Inspect every capability
Canada, market by market

Our address is St. John's.
Our market is Canada.

St. John's is our first office and the place our standard is set. We will add teams market by market as client demand grows—one operating system, with people who know the region, category and customer firsthand.

  1. NowSt. John'sFounding market / full agency
  2. NextAtlantic CanadaRegional collaborators / local evidence
  3. ThenCanada, city by cityReal presence when the work calls for it
Explore markets and sectors
YOUR NEXT CHAPTER STARTS HERE

Make something
worth moving for.

Bring the ambition, the challenge or the idea you keep coming back to. Together, we can give it a clear direction and a practical way forward.

Start the brief Talk to AVALON