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Every capability.One objective. Strategy with a point of view. Creative with something to say. Digital experiences that move your business forward.
12 disciplines One connected creative group
THE WAY WE WORK Good questions.Extraordinary possibilities.
INDEPENDENT THINKING. CONNECTED DELIVERY.
Bring the ambition.the disciplines. Your customers experience one business. Your brand, content, media and digital experience should feel like one, too.
Choose a specific capability or bring us the entire growth problem. We assemble the work around a commercial objective, with a senior core, qualified specialists and transparent production partners.
Tell us about your project Find your next move AVALON / Strategy 01 DISCIPLINE 01 / 12
Strategy, research & advisory Find the sharp edge.
Make confident decisions about your audience, your offer and your next market. We turn the questions behind your business into a clear direction for the work.
What we can help with 12 capabilities Market and category research Customer and audience insight Competitive intelligence Segmentation and personas Brand and marketing audits Go-to-market strategy Offer and pricing strategy Customer journey mapping City and province expansion Stakeholder engagement Annual marketing planning Fractional marketing leadership AVALON / Brand 02 DISCIPLINE 02 / 12
Brand systems & design Become easier to recognize—and choose.
Create a distinctive identity that holds together everywhere your business appears. From the first impression to the smallest detail, make the brand unmistakably yours.
What we can help with 12 capabilities Naming and positioning Brand architecture Visual identity Verbal identity and voice Logo systems Brand guidelines Packaging design Environmental graphics Signage and wayfinding Employer brand Presentations and reports Brand governance AVALON / Campaigns 03 DISCIPLINE 03 / 12
Advertising & campaigns Make one idea travel everywhere.
Build a campaign around an idea with enough strength to live across formats. Connect the message, the visual direction and the channel plan from the beginning.
What we can help with 12 capabilities Campaign platforms Creative concepts Art direction Copywriting TV and connected TV Radio and streaming audio Print and direct mail Out-of-home and DOOH Digital display Public awareness campaigns Recruitment campaigns Creative testing and versioning AVALON / Content 04 DISCIPLINE 04 / 12
Content, social & influence Build a system, not a posting habit.
Give your audience a reason to pay attention and a reason to return. Plan, produce and adapt useful content around a consistent editorial direction.
What we can help with 12 capabilities Channel strategy Editorial systems Content calendars Short-form video Community management Executive social Creator and influencer programs UGC direction Social commerce Social listening Reputation and moderation Crisis escalation protocols AVALON / Media 05 DISCIPLINE 05 / 12
Put the idea where attention already lives.
Match your investment to the people, places and moments that matter. Keep creative, audience decisions, budget pacing and performance in the same conversation.
What we can help with 12 capabilities Audience and channel planning Media buying and negotiation Paid search Paid social Programmatic display CTV and online video Streaming audio and podcast Retail media Sponsorships Account-based marketing Budget pacing Brand safety and fraud prevention AVALON / Search 06 DISCIPLINE 06 / 12
Search & discovery Show up wherever decisions begin.
Make your business easier to find, understand and trust. Connect technical foundations, useful content and local visibility to the way your customers actually search.
What we can help with 12 capabilities Technical SEO Local SEO and map visibility On-page and authority SEO Google Business Profile Paid search and shopping Marketplace search Review and reputation systems Structured data Answer-engine optimization Generative-engine optimization AI visibility monitoring Digital PR AVALON / Digital 07 DISCIPLINE 07 / 12
Web, apps & digital products Close the distance between interest and action.
Design useful digital experiences around the people who use them. Join thoughtful interfaces with reliable engineering, accessible interactions and a clear path to action.
What we can help with 12 capabilities UX research Information architecture UI and prototyping Corporate websites Campaign landing pages Ecommerce Web and mobile apps Portals and SaaS products CMS implementation API integrations Accessibility and performance Maintenance and optimization AVALON / Commerce 08 DISCIPLINE 08 / 12
Commerce, CRM & experience Turn attention into a relationship.
Connect the store, the customer journey and the relationship after purchase. Make each handoff between marketing, sales and service feel considered.
What we can help with 12 capabilities Commerce strategy Shopify and marketplace builds B2B and DTC commerce Product catalogues and PIM CRM setup and migration Lead capture and scoring Email and SMS journeys Marketing automation Loyalty and referral systems Subscriptions Sales enablement Lifecycle and revenue operations AVALON / Production 09 DISCIPLINE 09 / 12
Film, photo & production Move people before asking them to move.
Bring the idea into the real world with craft you can see and hear. Build the shot list, the production plan and the delivery formats around the story you need to tell.
What we can help with 12 capabilities Commercial film Brand documentaries Product photography Food and hospitality shoots Architecture and property Corporate portraits Drone through qualified operators Motion graphics 2D and 3D animation Podcast and audio Live streaming Editing, colour and sound AVALON / PR & experience 10 DISCIPLINE 10 / 12
PR, reputation & experience Earn attention beyond the ad.
Develop the stories, relationships and experiences that earn attention. Plan the message and the response with the same care as the moment itself.
What we can help with 12 capabilities Media relations Press office Corporate communications Crisis preparedness Executive profiling Internal communications Public affairs support Investor communications Community engagement Experiential activations Trade shows and launches Sponsorship strategy AVALON / Data 11 DISCIPLINE 11 / 12
Data & optimization Measure what moved. Improve what happens next.
Separate useful signals from noise. Agree what success means, establish trustworthy measurement and turn the evidence into the next decision.
What we can help with 12 capabilities Measurement strategy GA4 and tag architecture KPI design Executive dashboards Attribution planning Campaign lift analysis Brand tracking First-party data strategy Creative performance analysis Conversion optimization Experimentation Pipeline and revenue reporting AVALON / AI & automation 12 DISCIPLINE 12 / 12
AI, automation & MarTech Faster operations. Human responsibility.
Put automation to work where it can make a practical difference. Connect tools and workflows with clear responsibilities, traceable inputs and human review.
What we can help with 12 capabilities AI-readiness assessment Use-case and ROI roadmap Brand knowledge assistants Workflow automation Content supply chains Creative QA systems Hyper-personalization Predictive media support Conversational agents MarTech selection Governance and provenance Team training and adoption AI-generated service imagery. Scenes illustrate our capabilities.
01 Set the direction. Capture your audience, offer, objective and evidence in one shared brief.
02 Connect the work. Bring together the right specialists for creative, content, production and growth.
03 Learn. Then move. Review campaign results together and use the evidence to plan the next test.
Accessible Inclusive content, usable production formats and WCAG-aligned experiences considered from the beginning.
Localizable English-first architecture ready for French, regional and multicultural adaptation as the work expands.
Responsible Consent, claims evidence, creator disclosure, rights, provenance and human review built into delivery.
Measurable Business KPIs, source ownership, instrumentation and reporting agreed before launch.
NOT SURE WHERE TO START?
Start withthe outcome. 
